Business Savvy

Is your website designer also a business analyst? If not, a poor return on investment will result...

Without the site builder understanding your business, your site will not serve your business interests, or in starker terms, will fail. Successful sites, in fact all successful technology, recognizes a simple truth - technology only amplifies your business process or model. If your business model is good, and the technology is aligned properly with it, a website can become a huge business advantage in attracting and retaining customers, in building new revenue streams, in reducing overhead costs, and in branding and reputation management.

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Good UI Design

First impressions are lasting. What catches the eye piques interest and brings clicks   

Elements of good design:

  1. Appeals to the eye and has a good balance of graphics/video, text, and white space
  2. Reflects both the nature of the business or organization and the taste and culture of the decision-maker
  3. Easy to both learn and use; clean navigation and no "busy-ness" unless it's a carnival event or consignment shop
  4. Integrates well with social media and all other forms of online marketing
  5. Extends to new business functions or processes easily and affordably
  6. Content and layout 100% accessible for adding, editing, and deleting by non-technical organization employees
  7. Fulfills the goals of analytics - no more than two clicks to get to "goal" pages .

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Data and Social

Your data and social media must be integrated. If not, your benefits fall off a cliff.

If your data (demographic and psychographic as examples) is being held in external data stores such as Constant Contact or Mail Chimp or Salesforce, it can no longer be integrated into your "own" business objectives and operations. Similarly, if you use Facebook or Twitter as your primary focus for marketing and social outreach, you're missing many opportunities to bring clicks and views and search engine results to your business instead of theirs.

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