SYNOPSIS:
This client was kicking off a new business in importing specialty ceramic knives and implements and wanted to grow her business both locally (physical) and online. With a unique product, she was tempted to buy Google Adwords, but instead of the hundreds of dollars a month, she got a branding campaign, full e-commerce, social marketing framework, and more actual customers than Google was bringing her by using an Opstreams content-managed solution at less than $195 per month. Another example of a specialty e-commerce shop can be seen here. Please contact us here.
PROBLEMS:
- How to get noticed by the public
- Need to sell both locally and online and track stock
- How to develop and promote a new brand
- WIth a staff of one, how to maintain a website and product catalog with minimal time and energy available
- Could not afford high site start-up costs
OPSTREAMS SOLUTIONS:
- Content-managed site for massively reduced complexity and administration, with improved customer service
- All products, inventory, sales and vendor reports in one place for easy access
- Social marketing through interactive shows and e-blasts
- E-commerce integrated with website content for greater impact with low administrative overhead
RESULTS:
- New customers
- Increasing brand recognition
- Presents a big-company feel to prospective customers
- Able to keep costs down and service quality high due to focus on business operations instead of technology